Waze and Israeli Municipalities Launch Breast Cancer Awareness Campaign
Translated & summarized from Maariv by baba
Waze and Israeli municipalities are collaborating on a breast cancer awareness campaign for October, featuring special navigation messages voiced by Adi Ashkenazi and mapping of screening centers to encourage early detection.
The story in 5 lines · by baba
- Waze and Israeli municipalities are launching a breast cancer awareness campaign.
- The campaign aims to encourage early detection and screening for breast cancer.
- Approximately 5,870 women are expected to be diagnosed with breast cancer in Israel in 2026.
- Adi Ashkenazi's voice will be used for special navigation messages.
- Around 400 screening centers have been mapped in Israel for the campaign.
In 2026, approximately 5,870 women in Israel are projected to be diagnosed with breast cancer, with about 113 cases weekly, according to the Cancer Society. Early detection significantly increases cure rates to around 90%. To combat this, Waze, in collaboration with Israeli municipalities and the "One in Nine" association, is launching a campaign to raise awareness and encourage early screening.
Female local and regional authority heads met to discuss strategies for increasing women's health awareness and accessibility of information. They aim to leverage municipal tools and public spaces to encourage women to undergo regular check-ups and not postpone screenings. "As women in key positions responsible for our residents' well-being, it's important for us to use this platform to promote women's health awareness," stated one leader. "Breast Cancer Awareness Month is an opportunity to remind every woman not to postpone tests and to take care of her health."
During October, Waze will integrate special messages into its navigation experience to encourage women to get screened and highlight the importance of early detection. This campaign, running concurrently in the United States, is partnered with the "One in Nine" association, which supports women with breast cancer and their families. The app will feature dedicated messages and a special global opening screen for Breast Cancer Awareness Month.
To facilitate access to medical services, around 400 breast surgery clinics and mammography centers have been mapped in Israel, with thousands mapped in the U.S. The campaign utilizes the familiar voice and humor of Adi Ashkenazi for navigation messages, aiming to reach users during their daily commutes. A special virtual vehicle, a pink and cream Mini Cooper with the pink ribbon symbol, will also be available on the navigation map as a sign of solidarity.