Cellcom TV+ Raises Sports Package Price, Competitors Offer Better Deals

Cellcom TV+ has informed its customers of an upcoming price increase for its "Sport 5 Premium" package, effective October 14, 2026. The monthly subscription fee will rise by nearly 9%, from 52.44 to 57 Israeli shekels. This price hike means Cellcom's single sports package will soon cost more than Free TV's entire subscription, which includes "Sport 5 Premium" and ONE channels for 49.90 shekels per month, with options for simultaneous viewing on two or five screens for 64.90 shekels.

Among providers selling "Sport 5 Premium" separately, Partner TV+ currently offers the lowest price at 49 shekels per month. Other providers like HOT and NEXT charge 60 shekels, Sting TV+ charges 64 shekels, and Yes charges 65.50 shekels.

The "Sport 5 Premium" package includes five channels: "Sport 5 Max," "Sport 5 Gold," "Sport 5 Live HD," "Sport 5 4K," and "Sport 5 Stars." Viewing is restricted to television sets and is not available on mobile phones or tablets. Yes offers alternative options, including daily or monthly access to individual channels for 37.20 to 42.30 shekels.

The channels broadcast major Israeli and international sports events, such as the Israeli Premier League, Champions League, Formula 1, Israeli Basketball Premier League, and the Basketball Champions League, including games featuring Hapoel Jerusalem. Content also includes the French football league, tennis tournaments, historical sports moments, and sports news.

Cellcom also imposes a restriction on its subscribers who separately pay for Charlton's "Sport 1" and "Sport 2" channels, preventing them from viewing on mobile devices, a feature available to subscribers of other providers. Cellcom justified the price increase by stating they had maintained the previous price despite rising market costs, calling the current adjustment moderate.