Phoenix Brokers Launches AI Division, Acquires Tech Platform
Translated & summarized from Maariv by baba
Phoenix Brokers has launched a new artificial intelligence and innovation division, acquiring the AdvisorOS platform and appointing its founder, Adi Lev, to lead the unit. The move is intended to enhance the company's AI capabilities, improve customer experience, and streamline operations.
The story in 5 lines · by baba
- Phoenix Brokers establishes a new AI and innovation division.
- The company acquired the AdvisorOS platform.
- Adi Lev, founder of AdvisorOS, will lead the new division.
- The initiative aims to boost AI capabilities and operational efficiency.
- This is part of a broader strategy to integrate data and AI across the group.
Phoenix Brokers has announced the establishment of a dedicated artificial intelligence and innovation division, signaling a significant expansion of its investments in data and technology. The move aims to accelerate the development of the company's AI capabilities and integrate advanced technologies into its operational workflows and business activities.
As part of this initiative, Phoenix Brokers has acquired the AdvisorOS platform and appointed its founder, Adi Lev, to lead the new AI and innovation arm. Lev brings over two decades of experience in technology, data, and artificial intelligence, including a decade in leadership roles at Intel and Walmart Global, where he spearheaded the development of AI-based solutions.
The company stated that the creation of this new division is a key component of a broader strategy to embed data and AI capabilities across the group's operations. The objective is to enhance customer experience, empower agents, and streamline work processes.
"Adi's joining, the acquisition of the platform he founded, and the establishment of the innovation division are a significant step in building Phoenix Brokers' next growth engine and strengthening our position as the leading distribution group in Israel," a company representative stated.
