Phoenix Brokers Acquires AdvisorOS, Launches New AI Division

Phoenix Brokers is expanding its investments in data and artificial intelligence by establishing a dedicated AI and innovation division. This new arm will spearhead the development of next-generation business tools, services, and capabilities for the group. As part of this strategic move, the company has acquired the platform AdvisorOS and appointed its founder, Adi Lev, as the head of AI and innovation for the group.

Lev brings over two decades of experience in technology, data, and AI, including a decade in leading roles at Walmart, where he spearheaded the development of AI-based innovative solutions. The acquisition and Lev's appointment are intended to accelerate Phoenix Brokers' AI development and integrate advanced technologies into the core of the company's business operations.

This initiative is part of a broader plan by Phoenix Brokers to embed data and AI capabilities across all group activities. The goals include enhancing customer experience, empowering agents, streamlining workflows, and building a technological infrastructure to support future growth.

Oren Cohen, CEO of Phoenix Brokers, stated, "Artificial intelligence is an infrastructure that will reshape the world of financial distribution and services. Our goal is to build the leading AI capabilities in the industry, create more significant value for our customers, whom we always put first, and empower our agents. Adi's joining, the acquisition of the platform he founded, and the establishment of the innovation division are a significant step in building Phoenix Brokers' next growth engine and strengthening our position as the leading distribution group in Israel."