Elite Coffee Partners with One in Nine to Support Breast Cancer Patients
Translated & summarized from Alarab by baba
Elite Coffee has launched a special edition coffee capsule in partnership with the "One in Nine" association to raise awareness and funds for breast cancer patients. The campaign aims to combat isolation and connect patients with support networks.
The story in 5 lines · by baba
- Elite Coffee partners with "One in Nine" for breast cancer awareness.
- Special edition coffee capsules feature floral design and supportive message.
- Proceeds from sales will fund the "One in Nine" association.
- The campaign promotes the "By Your Side" support program.
- Breast cancer is the leading cause of death for Israeli women.
Elite Coffee, part of the Strauss Group, is collaborating with the "One in Nine" association during September to raise awareness and support for women diagnosed with breast cancer. As part of this initiative, a special edition of Elite Coffee's capsule coffee, "09," will feature a distinct floral design.
The redesigned packaging will carry the association's message, "One in Nine, You Are Not Alone," and will include a QR code directing newly diagnosed women to the association's "By Your Side" program. This program connects women who have recovered from breast cancer with those currently battling the disease, offering them support and shared experiences.
A portion of the proceeds from the sales of these special edition coffee capsules will be donated to support the "One in Nine" association's activities. The campaign aims to combat the feelings of isolation that breast cancer patients may experience and encourage them to seek help and connection.
The "By Your Side" program involves trained volunteers who have overcome breast cancer themselves. They provide newly diagnosed women with listening support, share their personal journeys, and offer guidance. Breast cancer is identified as the leading cause of death among women in Israel, with a quarter of annual diagnoses occurring in women under 50.