Thai Milk Bun Becomes Viral Sensation Among Israeli Travelers
Translated & summarized from i24NEWS by baba
A Thai convenience store dessert, the 'Milk Bun,' has become a viral sensation on social media, with Israeli travelers actively seeking it out in Thailand due to high demand and affordable pricing. Opinions on its taste and hype are mixed, and it is currently only available in Thailand.
The story in 5 lines · by baba
- Thai 'Milk Bun' is a viral dessert trend on social media.
- Israeli travelers are actively seeking the bun in Thailand.
- High demand has led to shortages in convenience stores.
- The bun's low price contributes to its popularity.
- Taster opinions are divided on its quality and hype.
A simple milk bread bun, known as 'Milk Bun' and sold at 7-Eleven convenience stores in Thailand, has exploded into a global social media trend, particularly captivating Israeli travelers. The dessert, described as a cloud-like soft bun generously filled with milk cream and dusted with powdered sugar and milk powder, has become a must-try item for tourists.
Social media platforms like TikTok and Instagram are flooded with videos of people tasting and reviewing the Milk Bun, creating unprecedented demand. Israeli tourists in Thailand report a challenging quest to find the popular treat, often visiting multiple stores before locating a single package. One traveler, Rita, recounted searching numerous 7-Eleven locations before finding the buns just as an employee restocked the shelf, immediately purchasing the entire available quantity.
Beyond its taste, the bun's affordable price, approximately three shekels per pack, is cited as a significant factor contributing to its popularity. However, opinions on whether the Milk Bun lives up to the hype are divided. Some travelers praise its quality, comparing it to boutique bakery offerings, while others find it a pleasant dessert but not necessarily worth the extensive search and media attention.
Currently, experiencing the viral Milk Bun requires a trip to Thailand. The article suggests that local entrepreneurs might eventually bring the trend to Israel, but for now, consumers must either travel or wait patiently for its potential arrival.