BYD, Sno, and Yotvata Ads Top Recall and Favorability Rankings
Translated & summarized from Globes by baba
New advertising campaigns from BYD, Sno, and Yotvata have entered Israel's top recalled and favored ads. The Bank Leumi campaign leads recall, while the Phoenix Smart ad is the most favored. Overall ad spending saw a decrease this week.
The story in 5 lines · by baba
- Bank Leumi's ad leads recall for the second week.
- Phoenix Smart's ad featuring "Eretz Nehederet" character is most favored.
- BYD, Sno, and Yotvata ads debut in top recall rankings.
- Free TV by Keshet had the highest ad spending this week.
- Total advertising investment decreased from the previous week.
New advertising campaigns from BYD, Sno, and Yotvata have entered the Israeli market's most memorable and favored advertisements, according to recent data. The Bank Leumi campaign, featuring presenter Gal Toren explaining Israeli culture to newcomers, secured the top spot for recall for a second consecutive week. This campaign, now available in five languages, uses humor to highlight Israeli customs.
The most favored advertisement remains the Phoenix Smart campaign, starring Yuval Samo as a taxi driver named Asher, a character from the popular satirical show "Eretz Nehederet." This ad, part of a two-year campaign, focuses on travel insurance for the holiday season and uses familiar humor to connect with viewers. The Phoenix Smart ad ranked third in recall, followed closely by competitor Harel Insurance at fourth place, which also promotes travel insurance with comedian Lior Dudvany.
Sno entered the rankings at eighth place with content creator Kobi Adri, known for his catchphrase "Kashé? Lo Kashé" (Difficult? Not difficult), promoting their kitchen products. Yotvata secured the tenth spot by enlisting Uri Vered to launch their new vegan chocolate milk.
In terms of advertising expenditure, the streaming platform free TV from Keshet led this week with approximately 2.3 million shekels invested in subscriber acquisition ads. The Jewish Agency followed with about 1.7 million shekels for their "Come Strengthen the Chain" campaign, and the Central Elections Committee invested around 1.6 million shekels to encourage voting in the upcoming Knesset elections. Overall advertising investment decreased to 52 million shekels this week from 63 million shekels the previous week.
The advertising agencies responsible for the top three most favored ads were The First (Phoenix), McCann Tel Aviv (Osem), and BBR (Yotvata). This weekly ranking, published for the past 25 years, analyzes trends, creativity, and digital strategies, encompassing the entire Israeli population, including the Arab community.