Carrefour to End 'Basket of Israel' Discount Program, Prices to Rise
Carrefour will discontinue its "Basket of Israel" discount initiative in approximately two weeks, a move that will lead to a roughly 30% price increase on about 100 products across 54 branches. The Ministry of Economy announced that the initial operational period of the program has concluded, and the decision regarding its continuation will be evaluated by the incoming government.
This initiative, spearheaded by Economy Minister Nir Barkat, is described as a failure. With no significant actions taken during his term to lower food prices, Barkat launched the program shortly before elections. It involved a tender among supermarket chains to offer 100 products at reduced prices, supported by a taxpayer-funded advertising campaign costing 50 million shekels annually.
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