Legendary Butcher Shop 'Yoozi' Rebrands as 'Butz' in Kfar Shemaryahu
Translated & summarized from Calcalist by baba
Yoozi, a Kfar Shemaryahu butcher shop founded in the 1950s, has rebranded as Butz and introduced a gourmet burger menu. While the burger is rated highly, a grilled chicken sandwich is called a standout, though the reviewer suggests it's best for local patrons.
The story in 4 lines · by baba
- Kfar Shemaryahu butcher shop Yoozi rebranded as Butz.
- New Butz offers a 240-gram gourmet burger and other dishes.
- The grilled chicken sandwich was a surprising standout.
- The establishment has a history dating back to the 1950s.
The popular butcher shop Yoozi, a staple in Kfar Shemaryahu since the 1950s, has undergone a significant rebranding and is now known as Butz. Founded by ex-policeman Yosef (Yoozi) Kubo, the establishment was once a pioneer in gourmet delis, offering high-quality meats and prepared foods. After a period where its prominence waned, the Kfar Shemaryahu branch has been revitalized, adopting the new name and embracing the current trend of high-end burgers.
The new Butz offers a substantial 240-gram burger, a departure from the smaller 'sliders' or 'smashburgers' that have become common. The signature 'Butzburger' features a juicy patty served on a soft bun with chipotle aioli, jalapeño onion jam, and smoked cheddar cheese, described as decadent. While the burger is deemed excellent, the reviewer questions if it warrants a special trip to Kfar Shemaryahu, suggesting it's more suited for locals.
A surprising highlight was the grilled chicken sandwich, a refreshing take on the usual fried chicken options. The grilled chicken, shredded and served in a ciabatta with arugula, onion, tomato, and the same jalapeño onion jam, was praised as a small masterpiece and one of the best chicken sandwiches encountered. The meal was accompanied by excellent fries, onion rings, and Greek Mythos beer.
The article notes the broader trend of butcher shops entering the burger market, citing examples like Jagger, Ayo the Butcher, and M25. It also mentions the reverse trend of restaurants opening butcher shops, such as B12. The review concludes that while Butz offers a high-quality burger and an exceptional chicken sandwich, its appeal might be primarily for those in the vicinity rather than a destination for foodies from afar.