Leading Retail Chain 'Yesh Chesed' Opens New Branch in Sderot

The retail chain 'Yesh Chesed' has inaugurated its newest branch in Sderot, located at 19 Ariel Sharon Street. The opening ceremony included the affixing of a mezuzah by the city's Chief Rabbi, Dror Twil, alongside Rabbi Moshe Zeev Pizam, a Chabad emissary, Mayor Alon Davidi, and Yesh Chesed CEO Ran Aharoni.

The new Sderot branch aims to provide residents with unprecedented advantages, offering a wide range of products, including holiday necessities, with strict kosher supervision and affordable prices. This expansion is seen as a significant development for Sderot, a city that has experienced considerable hardship, particularly during a past war three years ago. Officials highlighted the city's current growth and influx of new residents.

CEO Ran Aharoni expressed his excitement about fulfilling a long-held dream to open a branch in the south, emphasizing the importance of being part of Sderot's resurgence. He stated that the store provides accessible shopping with excellent value for both long-time residents and newcomers.

The branch will offer a diverse selection of goods, including fresh poultry and fish with superior kosher certification, fruits, vegetables, cleaning supplies, toiletries, baby products, and more, catering to the needs of religious and secular consumers alike. The chain emphasizes quality, freshness, excellent service, and competitive pricing, aligning with its established tradition of meeting the needs of its customer base, particularly those seeking stringent kosher standards.

The Sderot branch joins other Yesh Chesed locations across Israel, including Bnei Brak, Jerusalem, Beit Shemesh, Beitar Illit, Ashdod, Modi'in Illit, Elad, Rekhasim, Tiberias, Safed, Afula, and Be'erot Yitzhak.