The ministerial committee on legislation approved a bill by MK Keti Shitrit that would let farmers sell fruits, vegetables and other agricultural produce directly to consumers, without the bureaucratic restrictions that currently make that difficult. The proposal also allows farmers to band together and operate shared sales points offering a wider range of goods.
The goal is to increase competition against supermarket chains, strengthen farmers and, potentially, lower prices at the register. Today, most produce passes through several middlemen between the field and the shelf, and each stage adds costs. That creates a wide gap between what farmers receive and what shoppers pay.
If the law passes, farmers could sell from their farms or through markets and joint initiatives. Even if not every consumer buys directly from a farmer, the new option could pressure major retailers and help drive prices down. Supporters also say shoppers may get fresher produce and sometimes a broader selection, including items that do not always reach store shelves.
Shitrit said the bill is meant to create a situation where everyone benefits. She said, "Farmers in Israel work day and night to provide the public with quality and fresh produce, but many times they are left with the smallest profit in the marketing chain. This is a move that will strengthen Israeli agriculture, encourage competition and contribute to the fight against the cost of living." The bill has support from the Agriculture, Economy, and Construction and Housing ministries, and is expected to pass its first Knesset reading relatively easily.
