TV Host Maayan Adam Slams MK Tally Gottlieb Over Shin Bet Remarks

TV host and businesswoman Maayan Adam launched a scathing verbal attack on Likud MK Tally Gottlieb, calling her "ugly on the inside" and "insignificant." Adam's strong words came in response to Gottlieb's accusations of "betrayal" against Shin Bet officials. Adam's defense was prompted by an interview with Mira Shoshani, a former senior Shin Bet official who lost her home during the October 7th attacks, on the program "Chashifa" (Keshet 12). Adam, who also lost her sister, Mial, on October 7th, expressed deep empathy for Shoshani, stating that Gottlieb's words could not inflict further pain on someone already experiencing such profound grief.

Adam further criticized Gottlieb's public legacy, predicting she would be forgotten by history as a "joke" who "screamed and didn't influence or do anything." She asserted that those who "destroy what is good" never succeed in the long run and that Gottlieb's moment in the spotlight would pass. Adam contrasted Gottlieb with Shin Bet Director Ronen Bar, stating Gottlieb was "nothing" compared to Shoshani's "giant" contribution and loss to Israel, questioning if Gottlieb would even be remembered in history books while Bar would be.

Beyond her media and emotional involvement, Adam is a prominent businesswoman. She is the founder of the consumer club and app "Mami," which began with a 700,000 shekel investment and has grown to nearly 400,000 members, generating hundreds of millions of shekels in transaction volume. The "Mami" club has expanded into finance, automotive, and real estate. Recent business successes include a co-branded credit card with Isracard and a real estate deal in Greece where an entire building of vacation apartments was sold to club members for over 26 million shekels in 48 hours. Adam reportedly received acquisition offers for "Mami" up to 300 million shekels but chose to reject them to continue developing the brand.