Bank Leumi Launches French Version of Banking App for Accessibility
Translated & summarized from i24NEWS French by baba
Bank Leumi has launched a French version of its banking app, making its digital services more accessible to French-speaking customers in Israel. This initiative aims to improve financial management for clients who prefer to operate in their native language and is part of the bank's broader strategy to enhance remote service accessibility.
The story in 5 lines · by baba
- Bank Leumi now offers its banking app in French to improve accessibility for francophone clients.
- The multilingual app allows users to manage accounts and conduct transactions in their preferred language.
- This initiative is presented as a first in the Israeli banking system.
- The launch is part of a broader strategy to enhance digital and remote banking services.
- Bank Leumi aims to ensure language is not a barrier to financial services.
Bank Leumi has expanded its digital service accessibility by introducing its banking application in five languages, including French. This allows French-speaking customers to view information, conduct transactions, and manage their accounts directly in their preferred language, a move that aligns with the increasing trend of mobile banking.
The bank emphasizes that language proficiency is crucial for customer autonomy, especially when dealing with financial information and transactions. The new multilingual app enables users to select their preferred language and access core banking features without navigating Hebrew or English interfaces.
Bank Leumi positions this initiative as a first within the Israeli banking sector and a step in its strategy to broaden service accessibility to diverse populations. Laure Nofech Azoulay, a client manager at the International Private Bank, noted that many French-speaking clients who have moved to or invested in Israel still feel more comfortable managing financial matters in their native tongue. She believes the French version will simplify daily financial management and enable clients to track their accounts independently.
"We believe at Leumi that language should not be an obstacle to investment, wealth management, or optimal use of all our banking services," Azoulay stated. This multilingual app launch is part of Bank Leumi's recent efforts to enhance remote services, which include a 24-hour service center, a WhatsApp channel for direct communication with branch managers, and extended call center hours, even on Saturday evenings. The bank aims to respond to all requests within one business day, with a dedicated "CEO's Brigade" team addressing unresolved issues.