Bank Leumi Launches Multilingual App, Including Arabic, to Enhance Digital Accessibility

Bank Leumi has introduced a significant update to its mobile application, making it available in five languages, including Arabic. This initiative aims to improve digital banking accessibility for a wider range of customers, particularly those who prefer to conduct their financial affairs in their native language. The bank emphasizes that in an era where most banking transactions occur via mobile devices, offering services in a customer's preferred language is crucial for comfort and trust.

The multilingual app allows customers to access information, perform banking operations, and manage their accounts in the language they find most comfortable. This move is part of Bank Leumi's broader commitment to making digital services accessible to diverse communities within Israel. The bank believes that enabling customers to understand all financial information and processes in their own language is integral to a positive and reassuring banking experience.

This innovation follows a series of customer-centric initiatives by Bank Leumi, including a 24-hour service center, direct WhatsApp communication with branch managers, extended phone center hours, a commitment to respond to all inquiries within one business day, and a dedicated unit to handle unresolved issues. Wassam Wakeem, a branch manager, expressed pride in the bank's effort to connect with the Arab community by speaking their language, fostering a sense of care and understanding of their needs.

The bank highlights that the app's design ensures a clear, convenient, and user-friendly experience while maintaining high-quality service. The introduction of the app in multiple languages is intended to ensure that every customer can access banking services in a manner that best suits them.