Israeli Startup ChikChak Market Transforms Secondhand Ads into Reels

Israeli startup ChikChak Market has launched a new marketplace that replaces traditional photos in classified ads with short video reels. The platform allows users to upload brief videos of items for sale, which are then automatically converted into marketing content distributed across social media networks like Facebook, TikTok, and Instagram. The service is free for private users, with revenue generated from advanced tools and services offered to business advertisers.

ChikChak Market aims to bridge the gap between modern content consumption habits, where vertical videos are dominant, and the often outdated text-based formats of the secondhand market. "We identified a huge dissonance: people consume Reels content for hours daily on Instagram and TikTok, but when they want to sell or buy a secondhand car, apartment, or watch, they are forced to go back in time to archaic text boards from the early 2000s," said Eliran Aharonov, co-founder and CEO. "We took the world's winning visual format and turned it into the most powerful sales engine in the market."

The platform, developed over three years by a team with experience from TikTok and Google, automatically creates marketing content and posts for various social networks. Users can directly contact sellers via phone or WhatsApp from an ad. The company claims videos load and play within milliseconds and that each video gets a dedicated page for Google indexing. For business advertisers, videos can also be embedded on their websites.

Founded by real estate entrepreneur Eliran Aharonov and business entrepreneur Reuven Maimon, ChikChak Market began its soft launch in mid-August 2026. Currently, the platform hosts around 400 listings, with hundreds more expected. Over 100 companies in real estate, automotive, and retail have already joined the service. The company plans to launch a beta version in the United States and seek global funding to accelerate international expansion.

The business model focuses on services for commercial users, including dedicated websites, product pages, Google organic promotion, inventory management via Excel, analytics on exposure and views, lead generation, and social media management. The app is available on Google Play and the App Store.