Israelis Spend Over 1.2 Billion Shekels in Pre-Rosh Hashanah Shopping Spree
Israelis demonstrated record consumer activity in the hours leading up to Rosh Hashanah, spending over 1.196 billion shekels in just seven hours on Friday, September 11. The data, released by "Sheva," the company managing national payment systems, indicates a 3% increase compared to the same period last year. In 2025, spending on the eve of Rosh Hashanah reached 1.161 billion shekels. The busiest minute occurred at 11:52 AM, with over 21,800 transactions totaling more than 3.91 million shekels.
Despite ongoing conflict, pre-holiday spending has shown consistent annual growth. In 2024, shoppers spent 1.075 billion shekels on Rosh Hashanah eve, and in 2023, spending was 955.71 million shekels. This trend highlights the resilience of Israeli consumer behavior during periods of national challenge.
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