Buyme Holiday Ad, Featuring Content Creator, Tops Favorite Commercials List
A holiday advertisement for the gift company Buyme, created in-house and starring popular content creator Lial Eli, has been ranked the most favored commercial this week. The ad leverages Eli's distinct style and her large Instagram following of 630,000.
For the second consecutive week, Discount Bank's Rosh Hashanah-themed commercial, featuring presenter Rotem Sela promoting the "Green Wallet" for savings, was the most remembered ad. The ad focuses on the carrot element of gefilte fish, with Sela noting that "there are things not everyone likes."
El Al's new Play Card advertisement, starring Niv Sultan as a flight attendant, secured third place in memorability. The ad highlights credit card benefits for travelers and resonates with holiday travel themes.
Bamba's new commercial, inviting Israelis to choose the "Seven Wonders of Israel" for travel, ranked second in favorability. The ad connects the Bambi baby mascot with Israeli nature, though the article notes potential concerns about overcrowding at popular sites.
According to Yifat Advertising Control, Shufersal was the largest advertiser this week, investing approximately 3.5 million shekels in a campaign featuring Einat Sarufim. The ad ranked fourth in memorability. Bank Leumi followed with an investment of about 2.8 million shekels for a campaign promoting its app's expansion to five languages, starring Gal Toren and William, who has lived in Israel for five years.
The Central Elections Committee was the third-largest investor, spending about 2.6 million shekels on campaigns for the upcoming 26th Knesset elections in late October. Total advertising investment for the week was 86 million shekels, similar to the previous week's 87 million shekels.
While the Buyme ad was the most favored, McCann Tel Aviv (Bamba) and Parson Baruch (Super-Pharm) created the next most favored ads. Separately, the SCOOP network launched a digital campaign called "In Her Shoes" to raise awareness for eating disorders, featuring Aileen Insaz, the owner's daughter who recovered from an eating disorder.