Keshet Ta'amim Launches Digital Coupon Startup Chipper
Keshet Ta'amim, an Israeli food retailer, is expanding its operations beyond its storefronts by launching Chipper, a new startup focused on digital coupons. Chipper aims to empower manufacturers, importers, retailers, and small businesses to create, distribute, and track the redemption of their own digital coupons.
The startup was developed by serial entrepreneur Amit Bohansky, with Lior Katz managing Chipper's operations. For Keshet Ta'amim and CEO Kenan Maman, this initiative represents an effort to integrate tools into retail that connect promotions, purchasing behavior data, and personalized marketing.
Bohansky explained that Chipper will provide consumers with offers tailored to their purchase history and the specific business they are patronizing, moving away from generic coupons. Future plans include connecting complementary businesses in proximity, allowing customers who redeem an offer at one business to be exposed to relevant offers from others. "The world of consumption is undergoing a revolution," Bohansky stated, emphasizing the shift from general sales to real-time understanding of individual customer preferences and needs, with data serving as a driver for smarter brand-consumer relationships.
Chipper operates on a redemption-based model, charging a commission only when a coupon is actually used, unlike traditional digital advertising models that charge for exposure or clicks. Businesses can set up campaigns by selecting products or services and defining the benefit amount without needing independent marketing systems or technical expertise. Current clients include "Wine Ba'ir," "Dudu Otmezgin," "Pizza Shemesh," and "Hashmal Ba'ir," in addition to Keshet Ta'amim itself.
The success of Chipper will depend on its ability to expand beyond the food retail sector, as it is intended for a broader range of businesses. This launch coincides with Keshet Ta'amim's strategic move to elevate its market position. The company, with 26 branches, is reportedly exploring an IPO with a target valuation of approximately one billion shekels, though it does not currently require capital for operational needs. The Chipper startup aligns with Keshet Ta'amim's broader ambition to develop capabilities beyond physical expansion, aiming to establish a presence in technology and data alongside its traditional retail activities.
