Base44 Launches Google Ads Integration for In-Chat Campaign Management
Base44 has introduced a new integration with Google Ads, enabling app developers to create and manage Performance Max campaigns directly from the company's chat interface or dashboard. This new feature, developed in collaboration with Google, is accessible via the marketing tab on the Base44 platform.
The integration aims to streamline the process for users, allowing them to transition from app development to promotion and user acquisition without navigating multiple systems. It enables users to set up, launch, manage, and monitor campaigns entirely within Base44. The system automatically pulls relevant content from the app to build a launch-ready Performance Max campaign and generates recommendations based on app characteristics, value proposition, and user intent to help developers reach their target audiences.
Base44 also incorporates payment and support processes into the system, consolidating campaign management into a single location. Users can perform all actions, from campaign creation to performance tracking, through either the chat or the dashboard. Yoav Orlev, Base44's VP of Product, stated that the most significant challenge for many app developers is acquiring their initial user base, not launching the app itself. He explained that by embedding Google Ads directly into Base44's marketing system, they are integrating distribution into the development process with a single click. This integration connects data, creative assets, and media in a way uniquely tailored to each app, allowing developers to focus on building while Base44 handles growth.
This Google Ads integration complements Base44's existing SEO and GEO tools within its dashboard, which assist app developers in creating content for organic promotion and enhancing their visibility on standard search engines and AI-powered search tools.
