Maccabi Tel Aviv Launches New Season with Major Signings and Fashion Partnership
Maccabi Tel Aviv is kicking off its new season with significant momentum, both on and off the field. The club has made impactful summer signings, including Scottish player James Tavernier from Rangers and Gabi Kanyukovsky, who returns for a second stint. These additions were announced prior to a decisive 3-0 victory over Maccabi Haifa at Bloomfield Stadium. The team further demonstrated its strength with an impressive 4-1 dismantling of reigning champions Hapoel Be'er Sheva, where several players showcased high-level performance.
Beyond the on-field excitement, Maccabi Tel Aviv is also focusing on its commercial and fashion presence. FACTORY 54 has announced the continuation of its partnership with the club, serving as the official sponsor and outfitter for the new season. To mark the launch, players including Ofek Malika, Dan Glazer, Tyris Asante, Shagiv Ezekiel, and Itamar Noy participated in a special photoshoot.
During the shoot, the players modeled select items from the new BOSS collection. This collection features tailored suits alongside casual wear, blending a sporty, elegant, and modern aesthetic. The new BOSS collection is now available for purchase at FACTORY 54 stores nationwide and on their website.
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