Super-Pharm Launches Revolutionary 24-Karat Gold and Exosome Face Cream

Super-Pharm has launched a new luxury skincare product, EXOGOLD, a 24-karat gold cream infused with exosomes and peptides, developed over three years. The product aims to support skin regeneration and provide a radiant, even complexion.

The launch event, held at the 48R hotel in Tel Aviv ahead of Rosh Hashanah, was hosted by Mimi Luzon, the brand's founder, who is known for her 24-karat gold treatments used by international celebrities like Irina Shayk and Naomi Campbell. Luzon described the new cream as a translation of her professional experience and passion for innovation into a single therapeutic product, bringing professional-level treatment to at-home skincare.

"The new product is much more than just another cream for me: it is the translation of my experience, knowledge, and passion for innovation into one therapeutic product," Luzon stated at the event. She added, "Ahead of the new year, I wanted to bring the next generation of gold to the world, one that connects luxury, science, and technology, and allows everyone to incorporate the power of professional treatment into their home care routine."

Danny Luzon, Mimi Luzon's husband and Deputy CEO of the Super-Pharm chain, announced that the EXOGOLD cream will be available in Super-Pharm's 'Gallery' branches within the coming week, signifying a significant commercial push for the product. The launch event was attended by various VIPs, including television host Ilanit Levi and her daughter, reality TV star Elin Golan, and social media influencers.