Beauty Guru Mimi Luzon Launches 24K Gold Face Cream for Home Use

Israeli beauty expert Mimi Luzon has launched ExoGold, a new 24-karat gold face cream designed for at-home use, following three years of development. The product aims to bring the signature glow of her renowned 24K Pure Gold Treatment, previously exclusive to high-profile clients like Naomi Campbell and Irina Shayk, into daily skincare routines.

Luzon explained that the inspiration for ExoGold came from a desire to translate the "wow" moment of her in-clinic treatments into a consistent home regimen. While her signature gold leaf facials provide an immediate radiant effect for events, the new cream is formulated for long-term skin health, focusing on hydration, elasticity, and barrier support. The cream utilizes a triple system of plant-based vesicles inspired by exosome science, a peptide complex, and bio-active gold.

This formulation creates microscopic "puddles" of moisture on the skin, concentrating active ingredients for prolonged effectiveness. Luzon emphasizes that consistent daily care is key to skin health, rather than relying on single treatments. She clarifies that the home cream is not a replacement for her professional clinic treatments, which involve personalized combinations of techniques and devices, but rather an accessible way for individuals to incorporate her extensive knowledge, gained over 35 years, into their routines.

Luzon notes a shift in consumer demand, with clients of all ages now seeking long-term skin quality and understanding rather than just temporary fixes. She sees the gold mask evolving from a one-off experience to a comprehensive approach combining professional care with consistent home use. The ExoGold cream promises an immediate effect of revitalized, hydrated, and smoother skin, with consistent use contributing to improved elasticity and firmness over time. The 50ml jar retails for 549 shekels.