TCL Launches New Smartphone Series Aimed at Israeli Market
Chinese electronics company TCL has announced its new P80 smartphone series, featuring AMOLED displays with its proprietary NxtPaper technology, designed to mimic the look and feel of paper. The announcement was made at the IFA trade show in Berlin. The devices include dedicated reading modes, advanced hardware, and a commitment to long-term software updates.
TCL plans to launch the P80 series in Israel in the first quarter of 2027, with c-data serving as the importer. The company suggests the NxtPaper technology, which reduces blue light emission and offers a paper-like reading experience, could appeal to parents seeking to limit children's screen time by making apps less visually stimulating. This feature is activated via a side slider, offering modes like 'Max Ink' that block most notifications and put background apps to sleep, potentially extending battery life for reading up to seven days.
The flagship model, the TCL P80 Ultra, boasts a 6.8-inch AMOLED NxtPaper display with 1.5K resolution, a 120Hz refresh rate, and a peak brightness of 3,200 nits. It features a MediaTek Dimensity 7400 Elite processor, 8GB of RAM, and storage options of 256GB or 512GB. The camera system includes a 50MP main sensor with OIS, a 50MP periscope telephoto lens with 3x optical zoom and OIS, an 8MP ultrawide camera, and a 32MP selfie camera. The device is powered by a 5,800mAh battery with 45W wired charging and offers IP68 water and dust resistance, along with MIL-STD-810H drop test certification.
Two other models, the P80 Pro and the base P80, are also part of the series. The P80 Pro shares the same display specifications as the Ultra but features a simplified camera setup without the periscope lens. The base P80 model lacks the NxtPaper technology but still offers a 6.8-inch AMOLED display with similar resolution, refresh rate, and brightness. Pricing in Europe for the P80 Ultra starts at 550 euros, the P80 Pro is expected to be under 450 euros, and the base P80 starts at 349 euros.
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