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MakoTech

Apple Announces September 9 Event to Unveil iPhone 18 Pro Models

Translated & summarized from Mako by baba

CenterNeutral tone

Hebrew · 2 newsrooms covering

Apple will reveal the iPhone 18 Pro and iPhone 18 Pro Max with mainly incremental upgrades on September 9, postponing the standard iPhone 18 release to next year.

The story in 6 lines · by baba

  • Apple schedules iPhone launch event for September 9 titled "Surprise and Shine."
  • iPhone 18 Pro and iPhone 18 Pro Max will be unveiled with mostly incremental upgrades.
  • No major design changes expected for the new Pro models.
  • The standard iPhone 18 model will be released next year, not at this event.
  • The announcement was made public on August 26, 2026.
  • The event is anticipated to focus on enhancements rather than a redesign.
Apple Announces September 9 Event to Unveil iPhone 18 Pro Models
Editorial illustration generated by baba News, not a photograph of the event.

Apple has officially announced that it will unveil its next iPhone models at an event scheduled for September 9, under the theme "Surprise and Shine." The company is expected to introduce the iPhone 18 Pro and iPhone 18 Pro Max during this event. Reports indicate that these models will feature mostly incremental upgrades without significant design changes. Meanwhile, the standard iPhone 18 model is expected to be released next year, rather than at this event.

MakoCentre · Neve Ilan

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Mentioned

Full coverage · 3 outlets
First: Walla · Aug 26

The same event, reported separately by each outlet. Open a few to compare what different newsrooms emphasize — and what they leave out.

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