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Apple Plans iPhone 18 Pro Launch in Early September with Price Hikes and Camera Upgrades

How 2 Israeli newsrooms covered this story — translated into English and compared side by side.

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First reported by Mako · Aug 5, 2026

What happened

Apple is set to launch the iPhone 18 Pro in early September with expected price increases and new features including a variable aperture camera, smaller Dynamic Island, and a new modem chip. The event is likely on September 9, with pre-orders starting September 11 and availability in stores about a week later.

01Apple plans to raise iPhone 18 Pro prices to $1,299-$1,399, up from $1,099 last year.
02iPhone 18 Pro will feature a variable aperture camera, smaller Dynamic Island, and Apple-designed C2 modem.
03Price hikes expected also for Apple Watch Series 12 and Ultra 4 due to memory chip shortages.
04Apple's September launch event likely set for September 9, with pre-orders starting September 11.
05Bloomberg reports Apple is selecting U.S. retail staff to assist at the California event.
06New iPhones typically reach Israel by late September, despite U.S. price increases.

Summary translated & synthesized from the sources below by baba. Read each original for the full report.

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