Full coverage· Economy· Updated
Israeli Restaurants Boost Early Evening Aperitivo Menus to Combat Cost of Living
Israeli restaurants have increased early evening aperitivo menus by 50 percent to offer affordable dining amid rising living costs. This trend, inspired by Italian tradition, attracts younger diners seeking light meals after work. Upscale venues like Tel Aviv’s Treisar offer special deals to draw new customers, while the concept spreads beyond the city, providing value and boosting restaurant traffic during slow hours.
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What happened
- 01Israeli restaurants increased early evening aperitivo menus by 50 percent this year.
- 02Early evening reservations rose by about 20 percent, especially among younger diners.
- 03Upscale restaurant Treisar offers four bite-sized dishes for 44 shekels during aperitivo hours.
- 04Aperitivo menus attract new customers and boost overall sales despite low individual margins.
- 05The trend extends beyond Mediterranean cuisine, including Thai restaurant Molam’s affordable offerings.
- 06Outside Tel Aviv, places like Silo in Holon offer aperitivo buffets emphasizing value for money.
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