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Live Terminal
Culture · Full coverage

Bar Zomer Replaces Rotem Sela as Face of ITAY BRANDS Fashion Label

How 2 Israeli newsrooms covered this story — translated into English and compared side by side.

100% center
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By גיל משעלי

First reported by N12 · Jul 22, 2026

What happened

After parting ways with ITAY BRANDS, Rotem Sela is replaced by Bar Zomer as the fashion label's new spokesperson, with campaign shoots upcoming. Zomer recently overcame personal health challenges following her second childbirth.

  • 01Rotem Sela ended her one-year collaboration with ITAY BRANDS.
  • 02Bar Zomer is chosen as the new spokesperson for ITAY BRANDS.
  • 03The new campaign featuring Zomer will be shot soon.
  • 04Zomer is a leading Israeli model and mother of two.
  • 05She faced personal challenges after her second child’s birth in November.
  • 06Zomer's baby has a sensitivity to cow's milk protein.

Summary translated & synthesized from the sources below by baba. Read each original for the full report.

In this story
People
OrganizationsITAY BRANDS, mako

Full coverage · 2 outlets

The same event, reported separately by each newsroom. Open a few to compare what each emphasizes — and what they leave out.

N12Center · HebrewJul 22, 2026
Bar Zomer Replaces Rotem Sela as Face of ITAY BRANDS Fashion Label
MakoCenter · HebrewJul 22, 2026
Bar Zomer Replaces Rotem Sela as Face of ITAY BRANDS Fashion Label

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