Culture · Full coverage
Bar Zomer Replaces Rotem Sela as Face of ITAY BRANDS Fashion Label
How 2 Israeli newsrooms covered this story — translated into English and compared side by side.
100% center
Center 2
First reported by N12 · 5 hours ago
What happened
After parting ways with ITAY BRANDS, Rotem Sela is replaced by Bar Zomer as the fashion label's new spokesperson, with campaign shoots upcoming. Zomer recently overcame personal health challenges following her second childbirth.
- 01Rotem Sela ended her one-year collaboration with ITAY BRANDS.
- 02Bar Zomer is chosen as the new spokesperson for ITAY BRANDS.
- 03The new campaign featuring Zomer will be shot soon.
- 04Zomer is a leading Israeli model and mother of two.
- 05She faced personal challenges after her second child’s birth in November.
- 06Zomer's baby has a sensitivity to cow's milk protein.
Summary translated & synthesized from the sources below by baba. Read each original for the full report.
Full coverage · 2 outlets
The same event, reported separately by each newsroom. Open a few to compare what each emphasizes — and what they leave out.
Related stories
Rotem Sela Launches New Health Supplement Line Expanding Her Career6 days agoMizrahi Tefahot Bank Appoints Actress Gaya Bar Gorvitz as New Brand AmbassadorJul 1, 2026Israeli Designer Shani Shemer's Bikini Featured by Agam Rudberg in Summer Heat3 days agoAnna Zak named solo face of FOX after model changeJun 23, 2026Reality Star Avivite Bar Zohar Begins Relationship with Businessman David AzulaiJun 28, 2026Israeli Celebrities Attend Bad Bunny Concert in Milan Sporting Boho-Chic Fashion3 days ago
