Bar Zomer Replaces Rotem Sela as Face of ITAY BRANDS Fashion Label

Rotem Sela has ended her one-year partnership with the fashion company ITAY BRANDS, and Bar Zomer is set to replace her as the brand's new spokesperson. This change was confirmed by industry sources to mako, with the new campaign photoshoot scheduled to take place soon. Bar Zomer, a prominent Israeli model and mother of two, recently went through a challenging personal period. After giving birth to her second daughter in November, she revealed difficulties related to her baby's sensitivity to cow's milk protein. She also shared that the resulting emotional stress affected her health, leading to a diagnosis of shingles. Despite these hardships, Zomer is now stepping into the role previously held by Sela, marking a new chapter for both the model and the fashion brand.