Rotem Sela Shares Exhaustion Amidst New Business Ventures

Television host, actress, and businesswoman Rotem Sela shared a personal update on social media, revealing her profound exhaustion after a particularly demanding week. Posting from a gym late Tuesday evening, Sela questioned her followers about the extent of her fatigue, writing, "How tired/done/crushed do you think I am from this week?" She further expressed bewilderment at starting a workout at that hour, asking, "And why is it normal for me to start a walk now?"

This candid post follows a period of intense activity for Sela, who is balancing her television career with expanding her business interests. Last Sunday, she celebrated her birthday with a launch event in Tel Aviv for her new venture, BETTER. BETTER is a dietary supplement brand that Sela has been developing for approximately three years in partnership with the company Chemipal Brands, whose CEO, Yonatan Gal, is her business partner.

The investment in BETTER is estimated at around 8 million shekels, and Sela is actively involved as the brand's spokesperson. The launch event in Tel Aviv was attended by numerous figures from the entertainment, television, and cultural industries, including Assi Azar, Lior Raz, Yael Goldman, and many others.

The launch of BETTER marks Sela's official entry into entrepreneurship, complementing her on-screen career. The brand offers a range of dietary supplements, including gummies, capsules, and tablets, categorized into daily essentials, skin and hair care, sports recovery, and mood support formulas. Sela has been instrumental in the brand's development and leads its marketing campaign.