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Tropical Drink's "Mischievous Monkey" Prize Was a Hoax, Ad Exec Reveals
An Israeli advertising executive has revealed that the "mischievous monkey" prize offered by the Tropit drink in 1988 was a marketing hoax. The campaign, designed to generate buzz, never intended to give away a monkey, instead allowing winners to exchange the prize for other rewards.
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What happened
- 01The "mischievous monkey" prize from a 1988 Tropit drink promotion was a marketing hoax, an executive revealed.
- 02The campaign by Tavori and Reuveni-Fridan never intended to give away a monkey or other live animals.
- 03Children who won the monkey prize were encouraged to exchange it for other rewards like flights.
- 04The promotion aimed to create buzz for the Tropit brand, which was marketed as a "mischievous" drink.
- 05The campaign faced criticism for using live animals as lottery prizes.
While many children won goldfish, the monkey prize remained unconfirmed for 40 years until the ad executive confessed the promotion was a successful gimmick.
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