Full coverage· Economy· Updated
New FAIR Supermarket Chain Aims to Undercut Israeli Market Prices by 30-35%
The new supermarket chain FAIR will open its first five stores in Israel starting in 2027, promising prices 30-35% lower than competitors by adopting a hard-discount model similar to Aldi. Led by CEO Gal Shulman, the chain plans to source directly from producers and utilize private labels to achieve savings.
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What happened
- 01FAIR supermarket chain will open its first five stores in Israel starting in 2027.
- 02The chain promises prices 30-35% lower than the market average.
- 03FAIR's business model is based on the hard-discount concept of German chain Aldi.
- 04The company plans to source directly from producers and use private labels to cut costs.
- 05FAIR commits to a gross profit margin not exceeding 15%.
- 06The project is led by co-founder and CEO Gal Shulman.
FAIR aims to expand to 20 stores and launch online sales, committing to transparent pricing and a maximum 15% gross profit margin.
The coverage
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