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Israel Launches First Post-October 7 UK Tourism Campaign
Israel's Ministry of Tourism is launching its "I AM ISRAEL" advertising campaign in the UK, the first since October 7th. The campaign highlights Israeli culture and people, including a reference to the attacks.
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What happened
- 01Israel's Ministry of Tourism launches "I AM ISRAEL" campaign in UK, first since October 7.
- 02The campaign features diverse imagery and includes a reference to the October 7th attacks.
- 03UK tourism to Israel had grown nearly 50% year-over-year in September before the conflict.
- 04British Airways resumed flights to Israel on October 25th, with five airlines now flying the route.
- 05The UK Foreign Office lifted its general travel advisory against Israel in late October.
Tourism from the UK had been growing significantly before the conflict, and major airlines have resumed flights to Israel.
The coverage
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