Full coverage· Economy· Updated
Israeli Gym Chains Hike Membership Prices, Ending Era of Cheap Fitness
Israeli gym chain SPACE is increasing its cheapest membership from 99 to 149 shekels, effectively ending its discounted "Pix" plan and reflecting a wider industry trend of rising fitness costs.
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What happened
- 01Israeli gym chain SPACE is raising its cheapest membership price by 50% from 99 to 149 shekels.
- 02The move signifies the end of the 99 shekel gym membership era in Israel due to rising operational costs.
- 03The price hike reflects a broader industry trend where low-cost gym memberships are becoming increasingly rare.
- 04SPACE attributes the increase to dramatic rises in salaries, rent, energy, and other operational expenses since 2015.
- 05Competitors also struggle with low-cost pricing due to high labor and facility maintenance costs.
- 06SPACE recently invested 8 million shekels in a new flagship club in Netanya.
The change, effective December 1, is attributed to soaring operational expenses like salaries and rent, which have made low-cost memberships unsustainable. Competitors face similar challenges, with most offering discounted plans only under strict conditions. SPACE recently opened a new flagship club in Netanya for approximately 8 million shekels.
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