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Carrefour Ends 'Israel's Basket' Initiative After Six Months
Carrefour Israel has ended its "Israel's Basket" program after six months, which aimed to provide lower-priced products. The initiative, launched by Minister of Economy Nir Barkat, saw Carrefour as the sole participant in a government tender.
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What happened
- 01Carrefour Israel's "Israel's Basket" program ends today after six months.
- 02The initiative was launched by Minister of Economy Nir Barkat to lower grocery prices.
- 03Carrefour was the only supermarket chain to participate in the related government tender.
- 04New management is implementing a "Carrefour Special Deal" with 30% or more discounts.
- 05Consumers are advised to compare prices across different supermarkets for savings.
The supermarket chain is now introducing a new "Carrefour Special Deal" campaign with discounts of 30% or more on various items, as new management seeks a different business direction.
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