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Direct Insurance Leads in Israeli Insurance Service Ratings
The Capital Market, Insurance and Savings Authority released its annual service index for 2025 on Monday, 12 October 2026, revealing significant disparities in customer service quality and phone response times across Israeli insurance companies and pension funds. The index, which measures sectors separately, shows that performance varies greatly by product line, meaning no single firm dominates all categories.
3 newsrooms · 1 language · sinceWhat happened
- 01The Capital Market, Insurance and Savings Authority released its 2025 service index on Monday, 12 October 2026, showing major customer service gaps.
- 02Direct Insurance ranked first in comprehensive car and health insurance, while Ayalon led in mandatory car insurance.
- 03The automotive insurance sector handled approximately 416,000 claims in 2025, totaling around 9 billion shekels in payouts.
- 04Phone wait times varied greatly, with Shlomo Insurance averaging 35 seconds for car insurance while Migdal customers waited nearly four minutes.
- 05PassportCard maintained its lead in travel insurance, Ayalon topped life insurance, and Meitav rose to first place in pension savings.
- 06Yelin Lapidot maintained its lead in provident funds for the 12th consecutive year.
- 07Reports differed on home insurance, with Calcalist and Ice naming Agricultural Insurance as leader, while Bizportal named Migdal.
- 08Critics highlighted the index's delayed release in late 2026, which reduces its current relevance for consumers.
In the automotive sector, which handled approximately 416,000 claims totaling around 9 billion shekels in 2025, Ayalon ranked first in mandatory car insurance. Direct Insurance led comprehensive car insurance, followed by Libra and Ayalon, while Wysur and Hachshara received the lowest scores. Phone wait times in this sector ranged from an average of 35 seconds at Shlomo Insurance to nearly four minutes at Migdal.
For health insurance, Direct Insurance took the top spot, followed by Clal and Harel, while Migdal and Menora ranked at the bottom. Average phone wait times in health insurance ranged from 1 minute and 6 seconds at Direct Insurance to 4 minutes and 25 seconds at AIG. In other sectors, PassportCard maintained its lead in travel insurance, Ayalon topped life insurance, and Meitav rose to first place in pension savings. Yelin Lapidot maintained its lead in provident funds for the 12th consecutive year.
There were conflicting reports regarding home insurance rankings. According to Calcalist and Ice, Agricultural Insurance jumped to first place, whereas Bizportal reported that Migdal climbed to the top spot. A key criticism of the index is its delayed release in the final quarter of 2026, which reduces its current relevance for consumers.
Summarized by baba from the reports of 3 newsrooms. Updated
Latest report: Ice. Read Ice’s originalThe coverage
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