developing· Economy· Updated
Tnuva Launches New Supplement Brand Based on Microbiome Research
The Israeli food conglomerate Tnuva has announced its entry into the pharmaceutical and dietary supplement market with the launch of HOLIS, a new brand based on microbiome research. The initial launch features 11 products across nine health categories, including immunity, digestion, menopause, oral health, and longevity.
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What happened
- 01Tnuva has launched HOLIS, a new brand of 11 dietary supplements based on microbiome research, marking its entry into the pharmaceutical market.
- 02The HOLIS product line covers nine health categories, including immunity, digestion, menopause, oral health, and longevity.
- 03The supplements will launch in October 2026, sold exclusively at Super-Pharm and on Tnuva's website before a wider market release in early 2027.
- 04Recommended retail prices for the new HOLIS supplement line range from 59.90 to 189.90 shekels.
- 05The brand was developed over two years in collaboration with Spanish and US companies, utilizing prebiotics, probiotics, and postbiotics.
- 06CEO Gadi Konia addressed post-holiday shortages of cottage cheese and white cheese, stating Tnuva is investing hundreds of millions of shekels in production lines.
The products, developed in collaboration with Spanish and US companies, incorporate probiotics and other specially formulated ingredients. They will be sold at recommended retail prices ranging from 59.90 to 189.90 shekels. The line will launch in October 2026, initially selling exclusively through the Super-Pharm retail chain and Tnuva's website for approximately three months before a wider market release in early 2027.
Tnuva CEO Gadi Konia stated that the launch is the result of over two years of development and represents a natural progression into functional foods. Addressing concerns about post-holiday shortages of regulated dairy products like cottage cheese and white cheese, Konia assured that milk production remains a priority, noting that Tnuva produces about 80% of Israel's regulated dairy products and is investing hundreds of millions of shekels in its production lines.
Summarized by baba from the reports of 3 newsrooms. Updated
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