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Delta Launches Home Goods Line, DELTA HOME
Delta Brands, a subsidiary of Delta Galil Industries, has launched its first home textile and decor line under the new brand DELTA HOME. The company invested approximately 1 million shekels in the collection, which expands its product offerings beyond apparel into the home goods market.
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What happened
- 01Delta Brands launched its new home styling brand, DELTA HOME, with an investment of 1 million shekels.
- 02The collection includes bedding, blankets, rugs, bathroom accessories, and baby products.
- 03The products are initially available in 38 of Delta's 244 stores across Israel and online.
- 04Delta Brands reported an 18% revenue increase to 310 million shekels in the second quarter of 2026.
- 05The company's net profit grew by 27% to 37 million shekels in the second quarter of 2026.
- 06Prices for the new collection start at 59.90 shekels for infant sheets and go up to 249.90 shekels for children's bedding sets.
The new collection features bedding, blankets, rugs, bathroom accessories, and baby products such as crib bumpers and changing bags. Initially, the items will be available in 38 of Delta's 244 stores across Israel and through the company's online platform, with plans to expand the line to additional locations in the future.
This strategic move follows a strong financial performance for Delta Brands, which is managed by Anat Bogner. In the second quarter of 2026, the company reported an 18% increase in revenue to 310 million shekels and a 27% rise in net profit to 37 million shekels. The expansion also mirrors similar moves by other fashion retailers like Castro and Fox entering the home styling sector.
Summarized by baba from the reports of 3 newsrooms. Updated
Latest report: Israel Hayom. Read Israel Hayom’s originalThe coverage
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