Full coverage· Economy· Updated
Supermarket Chains Intensify iPhone Price War in Israel
Supermarket chain Osher Ad has lowered the price of the iPhone 18 Pro 256GB to 3,999 shekels, intensifying competition with rivals like Yohananof and Victory. This move is part of a growing trend of grocery retailers using popular electronics to draw customers.
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What happened
- 01Osher Ad slashed the iPhone 18 Pro 256GB price to 3,999 shekels, leading the price war.
- 02Supermarket chains are increasingly using iPhone sales to attract customers to their stores.
- 03Significant price differences exist, with the iPhone 18 Pro 256GB ranging from 3,999 to 5,449 shekels.
- 04Parallel import iPhones require careful checks of warranty, importer, and device specifications.
- 05Victory is offering the iPhone 18 Pro Max for 5,199 shekels with purchase conditions.
Other chains, including Rami Levy's Stock, are also offering competitive prices on iPhone models. Consumers are cautioned to check warranty and import details for parallel import devices, as prices vary significantly across retailers.
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