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Israel Launches New Water Conservation Campaign Amid Shortages
Israel's Water Authority is launching a new water conservation campaign featuring an animated camel voiced by actor Yigal Adika, following a shutdown of five major desalination plants in August.
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What happened
- 01Israel's Water Authority is launching a new water conservation campaign after a crisis shut down five of its six desalination plants.
- 02The campaign features an animated camel voiced by actor Yigal Adika and aims to reduce demand for desalinated water.
- 03The country faces significant water shortages due to drought and delays in building new desalination facilities.
- 04The initiative replaces the long-running "Israel is Drying Up" campaign starring Renana Raz.
- 05Delays in desalination plant construction have been criticized by the State Comptroller since 2018.
The campaign aims to reduce demand for desalinated water due to significant water source shortages exacerbated by drought and construction delays. This initiative replaces the "Israel is Drying Up" campaign and will run for six months, with Adika receiving NIS 30,000.
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