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Israeli Hotel Chain Brown Expands to Italy With New Business Brand
Israeli hotel chain Brown Hotels has entered the Italian market by acquiring the Amedia Milan hotel, which will launch a new business-focused brand. The expansion into Italy and Germany is partly driven by the significant decline in tourism to Israel.
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What happened
- 01Brown Hotels, an Israeli chain, has entered Italy with the acquisition of the Amedia Milan hotel.
- 02The Milan hotel will debut a new business-oriented brand from Brown Hotels.
- 03The expansion is partly a response to the severe decline in tourism to Israel.
- 04Brown Hotels is also significantly expanding its presence in Germany with six new hotels.
- 05The chain's primary focus for future growth is Western Europe and Greece.
- 06Brown Hotels currently operates 47 hotels across Israel, Greece, Cyprus, and Croatia.
While committed to its Israeli properties, the company is prioritizing growth in Western Europe and Greece, establishing a new management firm there. Brown Hotels currently operates 47 hotels across four countries.
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