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Live Terminal
Security · Full coverage

Adidas Apologizes After IDF Veteran's Photo Sparks Boycott Calls

How 2 Israeli newsrooms covered this story — translated into English and compared side by side.

Unrated 2

By Алекс Липницкий

First reported by Mignews · 23 hours ago

What happened

Adidas apologized after a "Single Shoe" campaign featuring an IDF veteran who lost a leg sparked boycott calls. Pro-Palestinian activists falsely claimed the veteran was injured in the current conflict, leading to criticism and an apology from the company.

  • 01Adidas apologized for a campaign featuring an IDF veteran with a prosthetic leg.
  • 02Activists falsely claimed the veteran was injured in the current conflict.
  • 03The company stated the campaign was a local Israeli initiative.
  • 04Boycott calls were amplified by misinformation and celebrity involvement.
  • 05Adidas apologized for causing offense and concern.

Summary translated & synthesized from the sources below by baba. Read each original for the full report.

In this story
People
OrganizationsAdidas, IDF
PlacesGaza

Full coverage · 2 outlets

The same event, reported separately by each newsroom. Open a few to compare what each emphasizes — and what they leave out.

CursorinfoUnrated · Russian2 hours ago
Adidas Apologizes After IDF Veteran's Photo Sparks Boycott Calls
MignewsUnrated · Russian23 hours ago
Adidas Apologizes After IDF Veteran's Campaign Sparks Backlash

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