Ralph Lauren Faces Boycott Calls Over Gal Gadot Campaign
Translated & summarized from i24NEWS by baba
Ralph Lauren is facing boycott demands on social media after featuring Israeli actress Gal Gadot in a campaign. This incident mirrors a recent controversy involving Adidas, which apologized after backlash over a campaign featuring an IDF soldier.
The story in 4 lines · by baba
- Ralph Lauren faces boycott calls over Gal Gadot campaign.
- Social media users urged boycotting the brand.
- The controversy follows a similar Adidas campaign backlash.
- Adidas apologized for featuring an IDF soldier in its ads.
Fashion brand Ralph Lauren is facing calls for a boycott on its official Instagram account, which has approximately 16 million followers. The brand posted a photo of Israeli actress Gal Gadot wearing a golden dress and heels from its Fall 2026 collection. The caption stated, "Actress Gal Gadot shines on the cover of Modern Luxury magazine," accompanied by a photo taken by Tal Aboudi.
The post sparked numerous hostile reactions on social media platform X, with users urging a boycott. Comments included, "Widespread calls to boycott Ralph Lauren after they chose former IDF soldier Gal Gadot for their latest campaign," and "Goodbye Ralph Lauren forever." An account named PalMediaOrg posted, "It's not that complicated: boycott." Other comments attacked Gadot personally with offensive and extreme language.
This controversy follows a similar uproar surrounding Adidas just days prior. Adidas featured IDF soldier Shai Biton in a campaign promoting "shoes for amputees." After anti-Israel activists called for a boycott, alleging Biton fought in an Israeli war in Gaza, Adidas issued a formal apology. "We recognize that an image recently used as part of a local activity by the local team has raised concerns and strong reactions. It was never our intention to cause harm or offense, and we apologize to anyone who was offended. We recognize the concerns raised and take the feedback seriously," the company stated. The video featuring Biton was subsequently removed from his Instagram page.
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