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Live Terminal
Tech · Full coverage

Meta adds live-shopping tools to Facebook and Instagram

How 2 Israeli newsrooms covered this story — translated into English and compared side by side.

50% center
Center 1Right 1

By קובי ברקת

First reported by Walla · Jun 18, 2026

What happened

Meta is rolling out live-shopping tools on Facebook and Instagram that let businesses sell products directly from livestreams. The company is also expanding affiliate monetization for creators and expects the changes to reach Israeli users as well.

  • 01Facebook and Instagram will soon support direct purchases from live streams.
  • 02The rollout begins gradually over the next few weeks.
  • 03Brands can promote livestreams through Meta’s ad systems.
  • 04Instagram creators can earn commissions through affiliate links and product tags.
  • 05The changes are expected to affect users in Israel as well.

Summary translated & synthesized from the sources below by baba. Read each original for the full report.

In this story
OrganizationsMeta, Facebook, Instagram, Walla
PlacesIsrael

Full coverage · 2 outlets

The same event, reported separately by each newsroom. Open a few to compare what each emphasizes — and what they leave out.

Behadrei HaredimRight · HebrewJun 18, 2026
Meta adds live-shopping tools to Facebook and Instagram
WallaCenter · HebrewJun 18, 2026
Meta adds live-shopping tools for Facebook and Instagram

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