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Gett CEO Marks New Global Strategy After Selling London Operations

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דווח לראשונה בCalcalist · אוג׳ 19, 2026

מה קרה

Gett CEO Mark On outlines a new global strategy focusing on serving Israeli travelers abroad through a technology-driven platform connecting local transport providers in over 25 countries. After selling its London operations to Lyft, Gett upgraded its technology and expanded service options, while emphasizing quality and local expertise amid competition from Uber. The company prioritizes customer experience, driver fairness, and community engagement, with no current plans for an IPO.

01Gett sold its London operations to Lyft and now targets Israeli users abroad with a new app feature.
02The company raised nearly $1 billion but shifted from costly global expansion to tech-driven partnerships.
03Gett’s platform connects users to local providers in 25 countries, expanding to 70 soon.
04It operates Ben Gurion Airport’s official taxi service, reducing wait times to 3-5 minutes.
05CEO Mark On dismisses IPO plans, focusing on growth and value with local investors.
06Gett emphasizes customer experience, driver fairness, and community support during conflicts.

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