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Isracard Gains 250,000 Play Card Customers Despite Marketing Costs Eroding Profits

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דווח לראשונה בGlobes · Aug 13, 2026

מה קרה

Isracard reported 11% revenue growth and a net profit turnaround in Q2 2026, driven by acquiring the Play Card license from CAL. Despite a sharp drop in core profits due to heavy marketing costs, Isracard issued over 250,000 Play Cards and expects future profitability gains. The company’s credit portfolios and transaction volumes grew significantly, while it pursues cost savings and a potential banking license.

  • 01Isracard’s Q2 2026 revenue rose 11% to 954 million shekels with an 80 million shekel net profit.
  • 02Core profit fell sharply due to one-time items and heavy Play Card marketing expenses.
  • 03Isracard gained over 250,000 Play Card customers after acquiring the license from CAL in March.
  • 04Total active cards rose 4% to 4.84 million; transaction volume increased 9.3% to 66.84 billion shekels.
  • 05Credit portfolios grew nearly 20%, led by a 31% rise in auto loan portfolios.
  • 06The company is cutting costs and exploring a banking license after withdrawing from a Bank esh acquisition.

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People
OrganizationsIsracard, Delek Group, iPlanet, BuyMe, CAL, Max, El Al, Bank of Israel

סיקור מלא · 2 מקורות

אותו אירוע, כפי שכל חדר חדשות דיווח עליו בנפרד. פתחו כמה כדי להשוות במה כל אחד מדגיש ומה הוא משמיט.

סיפורים קשורים

Israeli Credit Card Companies See Record Growth in Cards and Profits Amid Post-Operation Spending SurgeAug 19, 2026Credit Card Firms Intensify Club Wars Amid Isracard Acquisition by Delek GroupAug 16, 2026Israeli Credit Card Companies Compete Aggressively to Attract Frequent Flyers with Travel PerksAug 21, 2026Israir Joins Rami Levy and Isracard Loyalty Club in Strategic PartnershipJul 30, 2026Isracard Cancels Digital Bank Esh Acquisition Amid Market Pressure and Integration ChallengesJul 20, 2026Cal Credit Rebounds by Winning Major New State Employee Loyalty Club from IsracardJul 23, 2026