Isracard Gains 250,000 Play Card Customers Despite Marketing Costs Eroding Profits
How 2 Israeli newsrooms covered this story — translated into English and compared side by side.
By שקד גרין ערבה
What happened
Isracard reported 11% revenue growth and a net profit turnaround in Q2 2026, driven by acquiring the Play Card license from CAL. Despite a sharp drop in core profits due to heavy marketing costs, Isracard issued over 250,000 Play Cards and expects future profitability gains. The company’s credit portfolios and transaction volumes grew significantly, while it pursues cost savings and a potential banking license.
- 01Isracard’s Q2 2026 revenue rose 11% to 954 million shekels with an 80 million shekel net profit.
- 02Core profit fell sharply due to one-time items and heavy Play Card marketing expenses.
- 03Isracard gained over 250,000 Play Card customers after acquiring the license from CAL in March.
- 04Total active cards rose 4% to 4.84 million; transaction volume increased 9.3% to 66.84 billion shekels.
- 05Credit portfolios grew nearly 20%, led by a 31% rise in auto loan portfolios.
- 06The company is cutting costs and exploring a banking license after withdrawing from a Bank esh acquisition.
Summary translated & synthesized from the sources below by baba. Read each original for the full report.
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