Netanyahu's Election Campaign Expands With New Key Figures Behind the Scenes

As the Israeli election campaign intensifies, Prime Minister Benjamin Netanyahu and the Likud party have expanded their campaign team beyond the well-known advisors. Alongside close associates like Yonatan Urich, Topaz Luk, and Bat Yam Mayor Tzvika Brot, who acts as the campaign’s de facto manager, new figures have emerged playing significant roles in message development, video production, social media, polling, and data analysis.

One central figure is businessman Avi Gross from Michmoret, a close Netanyahu ally who funds right-wing organizations and runs New Vision Production (NVP). NVP provides media services to Likud and right-wing content creators and serves as a hub for campaign operations, with Gross participating in key campaign meetings and advising Netanyahu on candidate list placements. NVP’s CEO, Neveh Pinchas, also supports content creation and messaging.

Digital strategist Elad Parsman, described as a "digital genius," manages social media and online messaging. Parsman previously co-founded a satirical Facebook page supporting Netanyahu and linked to conspiracy theory content. Another contributor is Shlomo (Momo) Filber, former Communications Ministry CEO and state witness in Netanyahu’s cases, who now provides polling and political research services to the campaign and attends internal strategy meetings.

Tech entrepreneur Il Herzog, a former Likud campaign advisor, assists with data management and voter outreach technology. Alongside these newer contributors, the campaign continues to rely on long-standing figures like Urich, Luk, and Brot, who oversees party organization and candidate primaries. Likud CEO David Sharan is also involved, and MK Avichai Boaron, placed 35th on the list, will manage the party’s ground campaign.

The Likud party stated the campaign’s broad team is essential to preventing a left-wing government coalition. Gross and Pinchas declined to comment, while Filber emphasized that polling professionals serve multiple parties and media outlets. This expanded network reflects a sophisticated, multifaceted campaign operation behind Netanyahu’s bid for reelection.