Netanyahu's Campaign Reveals Extensive Network of Business, Digital, and Research Experts

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Prime Minister Benjamin Netanyahu's Likud campaign is supported by a broad team including businessman Avi Gross, digital strategist Elad Presman, and pollster Shlomo Philber. Gross's company NVP serves as a media hub and campaign base, while Presman and Philber handle digital messaging and research. Additional advisors and officials contribute to data, management, and field operations as the election campaign heats up.

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Avi Gross's NVP company acts as Likud's media provider and campaign headquarters in Petah Tikva.
Gross advises Netanyahu on candidate placements and attends campaign meetings.
Elad Presman manages digital messaging and social media, linked to satirical and conspiracy sites.
Shlomo Philber, former Communications Ministry CEO, provides research and participates in campaign discussions.
High-tech advisor Eyal Herzog, Likud CEO David Sharan, and MK Avichai Boaron also play key roles.
Likud states voting for them prevents a left-wing government with Eizenkot, Lieberman, Golan, and Arab parties.

As the Israeli election campaign intensifies, new information published by ynet reveals the extensive team behind Prime Minister Benjamin Netanyahu and the Likud party's campaign. Beyond the familiar faces, a deep network of content creators, digital experts, producers, and researchers is actively involved.

A key figure is businessman Avi Gross, a close associate of Netanyahu whose production company, NVP, provides media services to Likud. Sources indicate Gross's involvement goes beyond that of an external supplier; he attends campaign meetings, advises Netanyahu on candidate placements, and his podcast complex in Petah Tikva effectively serves as the campaign headquarters. Alongside him is NVP CEO Nevo Pinchas, who assists in content creation and video production.

In the digital arena, Elad Presman, described as a "digital genius," is responsible for message development and social media management. Presman has a background linked to the satirical Facebook page "Matznachim Metzaytzim" and the conspiracy website "Conspil." Former Communications Ministry CEO and current state witness Shlomo (Momo) Philber has returned to the team as a pollster, providing research services and participating in internal campaign discussions. Philber stated he also offers research to other political entities.

Additional members include high-tech expert Eyal Herzog advising on data, Likud CEO David Sharan, and Knesset member Avichai Boaron, who will manage the ground campaign. Likud responded to inquiries by emphasizing that voting for Likud is the only way to prevent a left-wing government led by Gadi Eizenkot and Avigdor Lieberman alongside Yair Golan and the Arab parties.

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