Supergas Launches Digital Rewards Wallet Offering Up to 20% Discounts Across 120 Retailers
Supergas Power, the energy company under the Electra Group, has introduced a new digital rewards wallet called Extra Power, aiming to enhance customer loyalty by providing economic value beyond its core gas and electricity services. Developed in collaboration with the benefits club Benefits, the app is available to Supergas Power and Super Power customers and offers up to 20% discounts at around 120 retail chains without membership fees or purchase limits, including double promotions. Participating retailers include fashion groups like Fox, Hodis, Castro, and Golf, as well as food chains such as Carrefour, Mahsanei Hashuk, and Nitzat Haduvdevan. The company plans to expand discounts to home and energy-related products like cooking equipment, camping gear, and home heating. CEO Daniel Sapir emphasized that the initiative aligns with their broader strategy to deepen customer relationships and promote smart consumption beyond energy savings.
Separately, the Tiv Taam supermarket chain is rolling out smart self-checkout systems in ten branches, starting with its 48th store in Rishon Lezion, investing about 6 million shekels. Customers will scan and pay for products independently, with some staffed checkouts remaining for assistance. The chain also announced the launch of "Shop in Shop" sections called "Tastes of the East" for its Asian brand Mizrah U'Ma'arav, led by new co-CEO Chen Hagi Cohen, to be introduced initially in ten large stores before expanding network-wide.
In aviation, El Al has launched new AI-powered safety videos featuring celebrities Rotem Sela, Deni Avdiah, Gal Gadot, and Lior Raz, tailored to flight destinations. These videos, unveiled at the Globes MAD conference, will be shown on all flights starting August.
Additionally, the sales professionals community "Confessions of Salespeople," founded by Ram Yitzhak Sadeh and comprising tens of thousands of sales managers and business owners, has signed a strategic partnership with tech company ToChat. The collaboration will fund community activities including research, podcasts, events, workshops, and initiatives to advance sales in Israel.
