Victory supermarket chain enters discounted fuel sales

Victory, the Israeli supermarket chain, announced a new fuel promotion on Wednesday that lets customers buy fueling cards in its stores for use at Sonol stations. The cards provide a discount of 55 agorot per liter compared with the government-set full-service fuel price.

The offer follows a broader trend in which grocery chains have expanded far beyond food and household goods into smartphones, appliances, cars, and even real estate projects. In this case, the focus is on car-related spending, one of the biggest monthly expenses for many households.

Along with the discount, the promotion allows buyers to pay for the fuel cards in interest-free installments. Each card has a face value of 250 shekels, and the terms allow each customer to purchase up to four cards.

The article notes that fuel discounts already exist through loyalty clubs, labor organizations, and credit cards, but says Victory’s deal stands out in an industry where offers usually amount to only a few agorot per liter or limited percentage cuts. The move is likely to draw interest from drivers looking to reduce fuel costs, while also underscoring how retail competition in Israel has moved far beyond the supermarket aisles.